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Privacy Policy
Last Updated: July 14, 2026
Welcome to SMT Fashion, a premium ethnic fashion brand by Shree Mahalakshmi Textiles (“SMT Fashion”, “we”, “our”, or “us”). We are committed to protecting your privacy and ensuring that your personal information is handled responsibly, securely, and transparently.
By accessing or using our website, you agree to the collection and use of your information as described in this Privacy Policy.
1. Information We Collect
To provide you with the best shopping experience, we collect the following information.
A. Information You Provide
When you interact with our website, we may collect:
- Full Name
- Email Address
- Mobile Number
- Shipping & Billing Address
- Order Information
- Customer Support Communications
B. Information Collected Automatically
When you browse our website, we may automatically collect:
- IP Address
- Browser Type
- Device Information
- Operating System
- Date and Time of Visit
- Pages Visited
- Shopping Preferences
Cookies
Our website uses cookies and similar technologies to:
- Keep products in your shopping cart
- Remember your preferences
- Improve website performance
- Understand visitor behaviour
- Enhance your shopping experience
You may disable cookies through your browser settings, although some website features may not function correctly.
2. How We Use Your Information
We use your information to:
- Process and deliver your orders
- Verify payments
- Provide invoices and order confirmations
- Offer customer support
- Respond to enquiries
- Improve our products and website experience
- Detect fraud and protect our customers
- Comply with applicable legal obligations
With your consent, we may also send promotional emails regarding new arrivals, exclusive collections, offers, and special events. You may unsubscribe at any time.
3. Sharing Your Information
We respect your privacy and never sell your personal information.
Your information may only be shared with trusted third parties when necessary, including:
Delivery Partners
To deliver your order, we share your:
- Name
- Shipping Address
- Phone Number
Payment Partners
Payments are processed through secure payment gateways.
SMT Fashion does not store your debit card, credit card, UPI PIN, or banking credentials.
Legal Compliance
Information may be disclosed when required by law or governmental authorities.
4. Data Security
Protecting your information is one of our highest priorities.
We use industry-standard security practices including:
- SSL Encryption
- Secure Payment Gateways
- Protected Servers
- Regular Security Monitoring
While we take every reasonable precaution, no online transmission or storage method is completely secure. Therefore, we cannot guarantee absolute security.
5. Your Privacy Rights
Subject to applicable Indian laws, you have the right to:
- Access your personal information
- Request corrections to inaccurate information
- Withdraw consent for marketing communications
- Request deletion of your personal information where legally permitted
To exercise any of these rights, please contact our customer support team.
6. Children’s Privacy
SMT Fashion does not knowingly collect personal information from individuals under the age of 18 years.
If we become aware that such information has been collected, we will promptly remove it from our records.
7. Updates to This Privacy Policy
We may revise this Privacy Policy from time to time.
Any updates will be published on this page along with the revised “Last Updated” date.
We encourage customers to review this page periodically.
8. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us.
SMT Fashion
A Brand of Shree Mahalakshmi Textiles
Address
Shree Mahalakshmi Textiles
Bharathidasan Street
Erode – 638004
Tamil Nadu, India
Customer Care Email
Customer Support
📞 +91 9600610966